Projects
Identity systems built from idea to application
Selected logo and identity work shaped through context, form, and practical use.
Full portfolio on my Behance →
A
visual
identity
should
work
after
the
presentation
The work is built to make decisions easier: how the logo behaves, how the brand looks across formats, and how future materials stay connected to the same idea.
A flexible logo system with versions, lockups, and rules for different formats.
Color, typography, composition, and graphic principles that reduce guesswork.
Final files, usage rules, and examples your team or collaborators can actually use.
Exploration
first.
Direction
after.
Each project starts with context, references, and goals. I explore several visual routes, define the strongest direction, and develop it into a logo system, visual language, and practical guidelines.
See the process →
SMOLKINVISION
is
an
independent
identity
practice
by
Vlad
Smolkin.
I create logo systems, visual identities, and guidelines
for brands that need clear decisions and a recognizable form.
Scopes
Identity work in focused scopes
Projects can start with a focused logo system or grow into a broader identity with rules, assets, and guidelines. After a short conversation, you receive a recommended scope, timeline, and estimate.
Focused logo system
for a clear foundation
Primary logo
Secondary marks
Logo lockups
Color versions
Basic usage rules
Final logo files
Complete identity
system for broader use
Logo system
Color and typography
Graphic elements
3–5 selected applications
Visual direction
Brand guidelines
Additional depth
when needed
Expanded guidelines
Additional applications
Digital / print usage
Presentation templates
Templates
Photo direction
Questions before starting
Logo systems usually take 1–2 weeks. Identity systems usually take 2–3 weeks. Larger scopes are estimated separately.
The project starts with aligning on context, references, and goals to eliminate unsuitable routes early on. From there, I explore concepts and present a grounded direction. We then refine and polish the chosen route until it works seamlessly. If the core brief or business goals pivot completely midway, we simply realign the scope together.
A logo gives the brand a recognizable form. An identity system explains how that form works across formats, typography, color, and practical materials.
The presentation shows the idea, logo system, key versions, visual principles, and selected applications, depending on the agreed scope.
A guideline is a practical document with rules for using the logo, colors, typography, graphic elements, layouts, and other identity assets.
You receive final files, usage rules, and guidelines. The materials are prepared so another designer, marketer, or internal team can continue working with the brand.
Need
a
logo
or
identity
system?
Start
with
a
short
message.
Send a few details about your project, current stage, timeline, and what you need. I'll reply with the next step or a few questions to clarify the scope.